WestJet’s Christmas Miracle celebrates deserving Canadians over the holiday season with a surprise.
The airline’s Holiday Heroes campaign captures a surprise reunion for three deserving Canadians and their loved ones.
WestJet has unveiled its annual Christmas Miracle campaign, aptly titled Holiday Heroes, marking 11 years of making the impossible possible.
This year’s campaign focuses on the staggering statistic that one in four Canadians will experience separation from their loved ones during the holiday season. At WestJet, our dedicated employees understand firsthand the pain of being apart from family and friends during this special time. That is why, to bring joy and happiness, we orchestrated three heartwarming surprise reunions for individuals working in the travel industry who tirelessly support the busy holiday travel season.
“WestJet is proud to be part of a large community that works tirelessly through the holiday season to connect Canadians to the people and places that matter most to them,” said Jennifer Callegaro, Director of Marketing WestJet. “This year, our Christmas Miracle campaign acknowledges the many holiday heroes across the travel industry and gives them the best gift of all – time with their loved ones.”
WestJet Christmas Miracle Surprise Reunions
Through its Christmas Miracle campaign, WestJet facilitated three surprise reunions:
- Ashley Springer, a Translink Bus Driver, reunited with his sister and nephew from New York City.
- Killian Kampes, a Valet at Fairmont Hotel Vancouver, reunited with his mother and father from Dublin.
- Husan Gill, an AGI Ramp Agent at Vancouver International Airport, reunited with her childhood best friend from Prince George.
“For more than a decade, we have created meaningful holiday campaigns that give back to the people and communities we serve,” continued Callegaro. “We surveyed Canadians, and 75 percent noted spending time together with loved ones is most important over the holidays. Knowing this, we were so excited to surprise just a few deserving heroes in this year’s campaign.”
You Can Nominate a Holiday Hero
This holiday season, the airline invites Canadians to nominate their holiday hero working away from loved ones for an opportunity to connect. Nominations are open at WestJet.com/ChristmasMiracle.
Since its inception in 1996, WestJet has served Canadians for over 27 years. This Canadian airline has reduced airfares by half and significantly contributed to the increase in the number of people flying in Canada, surpassing 50 percent. WestJet started its operations with just three aircraft, 250 employees, and five destinations. However, over the years, it has witnessed remarkable growth, operating a fleet of more than 180 aircraft, employing over 14,000 professionals, and serving over 110 destinations across 24 countries.