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SWISS Launches ‘LXMas’ Advent Holiday Campaign

Christmas is approaching, and SWISS is running its ‘LXmas With You’ campaign to celebrate Advent. The airline emphasizes the importance of coming together during the holidays and sharing the joy and anticipation of Christmas with its customers worldwide.

SWISS Launches 'LXMas' Advent Holiday Campaign

SWISS International Air Lines (SWISS) starts its ‘LXmas’ campaign on December 1st with an exciting raffle. The campaign aims to put customers in the Christmas spirit and celebrate the cherished moments spent together during this festive season.

Whether traveling or staying at home, you’ll have the chance to win exciting prizes through SWISS’s social media channels. In addition, you can digitally explore up to four enchanting SWISS Christmas worlds using augmented reality filters on Instagram and TikTok while increasing your chances of winning a raffle prize.

One of the most exciting prizes in SWISS’s Christmas raffle is the opportunity to fly two loved ones to Zurich for a special Christmas Event at Zurich Airport. The lucky winners will enjoy a unique Christmas dinner beneath the wings of an aircraft in one of the airport’s hangars.

SWISS Christmas in the Air and on the Ground

Two SWISS aircraft, the Airbus A340-300 HB-JMA, and the Airbus A320-200 HB-IJJ, will be adorned with charming red noses.
SWISS aircraft, Airbus A340-300 HB-JMA and Airbus A320-200 HB-IJJ, don red noses for the holidays.

During the Advent season, SWISS is offering delightful surprises to its passengers. St. Nicholas will make special appearances on selected SWISS flights, accompanied by his cheerful elves. Additionally, to spread the joy of Christmas, two SWISS aircraft, the Airbus A340-300 HB-JMA, and the Airbus A320-200 HB-IJJ, will be adorned with charming red noses. Get ready to experience the enchanting SWISS Christmas magic throughout the entire system.

“We’re really looking forward to celebrating this Christmas with our guests well beyond Switzerland’s borders,” says SWISS Head of Marketing Stefan Vasic. “Through ‘LXmas With You’ we don’t just aim to spread the festive spirit: we want to mark this special time of the year when we all come together and truly appreciate one another. Christmas is always best when it’s shared, we feel, and when we can experience all the magic of Advent together.”

SWISS is getting into the festive spirit on the ground as well. On December 2nd, the airline welcomed visitors to its ‘LXMas stand’ at the Christmas Village ‘Zürcher Wienachtsdorf’ near Bellevue Square in Zurich.

At Check-In 1 in Zurich Airport, travelers and visitors can enjoy a unique festive experience. Put on special VR goggles and explore the future first-class cabin of the new ‘SWISS Senses’ customer concept.

For more information on ‘LXmas’, visit the airline on Instagram or check out the SWISS Magazine.


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