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Icelandair Upgrades IFE With Panasonic’s Astrova

Icelandair Enhances Passenger Experience with Panasonic’s Astrova In-Flight Entertainment

Icelandair has selected Panasonic Avionics Corporation to elevate its passenger experience with state-of-the-art in-flight entertainment (IFE) solutions and digital services. The airline’s new Airbus A321neo Long-Range aircraft fleet will feature Panasonic’s Astrova IFE solution and a suite of digital solutions.

Icelandair Enhances Passenger Experience with Panasonic's Astrova In-Flight Entertainment

Panasonic Astrova In-Flight Entertainment

The Astrova system boasts industry-leading 4K OLED screens and high-definition capability. It delivers an immersive experience with high-fidelity audio through Panasonic Avionics’ Bluetooth technology. Icelandair’s A321neo LR aircraft will feature 16-inch monitors in Business Class and 13-inch screens in Economy.

Panasonic Suite of Digital Solutions

In addition to the Astrova IFE, Icelandair will benefit from various digital solutions provided by Panasonic Avionics. They include Marketplace, OneMedia, Arc Moving Map, and ZeroTouchTM.

Marketplace: Turn-key eCommerce Experience

Panasonic Avionics’ Marketplace platform will enhance Icelandair’s service and ancillary sales efforts, providing a seamless eCommerce experience for passengers.

OneMedia: Intelligent Advertising Platform

OneMedia delivers targeted advertisements to boost ancillary revenue and promote products and partnerships.

Arc Moving Map: Enriching Passenger Travel Experience

Arc is an innovative 3D-moving map application. It offers premium point-of-interest content and advanced map features, enhancing the travel experience for Icelandair’s passengers.

ZeroTouchTM: Dynamic Content and File Transfer

Panasonic Avionics’ ZeroTouch service enables efficient content transfer to and from Icelandair’s A321neo LR aircraft, supporting personalized passenger experiences. This service ensures real-time access to fleet inventory content, software updates, and media, facilitating a seamless and relevant passenger experience.

Enhanced IFE Operating System

Panasonic Avionics’ new approach to its IFE operating system empowers Icelandair to build and deliver passenger experiences more efficiently. It allows for faster deployment and innovation, enabling Icelandair to manage its own application deployments.

Icelandair passengers will enjoy an exceptional and personalized in-flight experience, setting new standards for air travel.

Andy Masson, Vice President of Product Management at Panasonic Avionics Corporation, said: “We are thrilled to be expanding our partnership with Icelandair. By delivering the innovation of Astrova and a range of digital solutions, we are confident that Icelandair will be able to engage more effectively in-flight with its passengers than ever before.”

Tómas Ingason, Chief Operating Officer at Icelandair, said: “This partnership with Panasonic Avionics brings our passenger experience to the next level. We look forward to enhancing our services with the Astrova seat-end solution and improving our offerings with their advanced digital solutions.”

About Panasonic Avionics Corporation 

Panasonic Avionics Corporation holds the top position as the global leader in providing in-flight engagement and communication systems. Since its inception in 1979, the company has been at the forefront of the industry. Panasonic has consistently introduced innovations that elevate customer experiences, boost airline loyalty (NPS), drive ancillary revenue, and improve operational efficiency.

Serving over 200 leading airlines worldwide, Panasonic Avionics offers cutting-edge in-flight engagement, satellite Wi-Fi connectivity, and digital services for aircraft. Backed by a robust global support and services team, the company’s proven systems leverage OEM insights to ensure optimal performance.

Headquartered in California, Panasonic Avionics Corporation operates in 50 locations across the globe. The company boasts a workforce of over 3,500 employees.

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