LOT Polish Airlines has launched a fresh and emotionally resonant brand campaign aptly titled “It’s Who You Travel With.” Orchestrated by GREY Group Poland, the campaign underpins the deep-rooted values and heritage of LOT Polish Airlines while accentuating the significance of multi-generational brand experiences.
In an era where trust is paramount, Qantas Group, under the watchful eyes of Chairman Richard Goyder, has released its annual report for the financial year 2023 (FY23), highlighting the airline’s achievements and key areas for improvement.
In partnership with its digital media agency, Brainlabs, Icelandair has leveraged Scibids, a global leader in artificial intelligence (AI) for digital marketing, to supercharge its programmatic ad campaigns. The outcome? A 10-fold improvement in ROI and a 70% reduction in cost per booking.
Celebrating its 20th anniversary, the International Air Transport Association’s Operational Safety Audit (IOSA) stands at the forefront of the industry’s commitment to airline safety. Meeting in Hanoi, Vietnam, at the IATA World Safety and Operations Conference, the airline association underscored the significant strides achieved by the IOSA program over the…
According to Boeing’s latest Commercial Market Outlook (CMO), China’s commercial airliner fleet is anticipated to more than double in the next two decades, reaching approximately 9,600 jets. With such exponential growth, China will account for 20% of global airplane deliveries over the next 20 years.
United Airlines has announced two key promotions in its executive team. Josh Earnest and Terri Fariello, who have been at the forefront of United’s strategic decisions, have been promoted to Executive Vice Presidents. Meet the New Leaders at United Josh Earnest is the new Executive Vice President of Communications and…
Replacing 30 conventional hide drums with 14 advanced super drums, Muirhead can now process larger batches with significant enhancements in environmental footprint.
In today’s interconnected world, communication is the lifeblood of smooth operations, especially at bustling airports. Introducing the QMap Airport by NetForecast, poised to redefine cellular performance monitoring. Pioneers in internet quality monitoring, NetForecast unveils the QMap Airport solution at the APEX/IFSA Global 2023 event.
Spafax, the pioneer in inflight entertainment, raises the bar by unveiling its latest creation. The company debuts Spafax AdConnect at the APEX Expo 2023. This game-changing platform is positioned as the future’s go-to marketplace for advertising agencies to streamline purchasing digital inventory directly from airlines. Optimized Ad Buying Experience with…
Viasat has unveiled its most recent Aviation Passenger Experience Survey findings. The report reveals the in-flight Wi-Fi preferences and priorities of over 11,000 air travelers from around the world.
