Spafax, the pioneer in inflight entertainment, raises the bar by unveiling its latest creation. The company debuts Spafax AdConnect at the APEX Expo 2023. This game-changing platform is positioned as the future’s go-to marketplace for advertising agencies to streamline purchasing digital inventory directly from airlines.
Optimized Ad Buying Experience with Brand Safety
Agencies can now enjoy a comprehensive, self-service ad-buying journey resembling familiar programmatic systems. What sets AdConnect apart? It guarantees the brand safety airlines seek, letting them maintain exclusivity and control over their advertising inventory.
Robust, Offline, and Tailored to Inflight Advertising Needs
Powered by Salesforce and AWS, the platform offers an unparalleled offline feature catering to inflight advertising requirements. Beyond inflight, it beautifully navigates the entire passenger journey, covering pivotal moments from pre-booking to post-arrival. It seamlessly integrates with various channels, including airline websites, mobile apps, airport lounge displays, and onboard IFE systems.
A Leap Forward in Inflight Advertising
Jean-Marc Thomas, Managing Director APAC at Spafax, sees Spafax AdConnect as a new horizon for inflight advertising. “By integrating powerful tools and insights into one marketplace, we offer airlines and agencies an unparalleled platform to drive meaningful engagements, even in traditionally offline settings. AdConnect is about taking inflight advertising into the future.”
Key Features of Spafax AdConnect
- Seamless Data Exchange: Quick campaign data swapping via API and JSON with intuitive Tableau visualizations.
- Empowered Agencies: Full autonomy from ad integration to invoicing, coupled with real-time insights.
- Ultimate Control for Airlines: Efficient monetization with offline ad solutions, controlled pricing, and assured brand safety.
- Always-available Support: The Spafax Media Sales team stands ready to ensure smooth platform utilization.
Redefining Agency Experience
For advertising agencies, AdConnect is a dream come true. It offers easy access to varied airline digital ad spaces and complies with IAB standard digital formats. It also boasts an advanced ad-serving functionality. With live data and other tools, campaigns are assured of reaching their target audience, maximizing revenue and engagement.
Spotlight at APEX Expo 2023
Those attending the APEX Expo in Long Beach from September 19-21 can enjoy a deep dive into Spafax AdConnect, revealing its potential to reshape the inflight advertising realm.
About Spafax
A subsidiary of WPP, Spafax is a travel media network dedicated to entertaining, informing, and inspiring travelers globally. With its extensive content technology and media assets, Spafax has formed alliances with major airlines such as Air Canada, British Airways, and Emirates. Spafax serves nearly a billion passengers across numerous touchpoints through its airline customers.