SAS Offers Premium Meal Upgrade To Go Passengers

SAS has introduced a new option for passengers to buy premium in-flight meals when flying on an economy Go ticket.  

Starting in November, passengers flying on long-haul flights passengers can pre-order premium set menus, with prices starting at SEK 190 / NOK 190 /DKK 150 / EUR 19 / USD 23. 

The SAS premium set menu includes a seasonal starter, main course and dessert, as well as a choice of two drinks from a listed selection. Customers can choose from four meal options: beef, chicken, fish or vegetarian. The meals are served with cutlery and glasses designed exclusively for SAS, by top Scandinavian designers.

Karl Sandlund, Executive Vice President Commercial said of the meal upgrade options:

“Our new tailored pre-order concept is part of our strategy to strengthen our onboard service, delivering innovative and personalized services that we know our customer value. SAS always strive to be at the forefront of innovation and to pioneer the next generation of traveling, and we are glad to introduce carefully selected and brand new premium dining experiences for our passengers on our long-haul flights”.

Tailor Made Experiences

SAS says trend analysis shows that more passengers desire experiences that are tailor-made for them, a greater range of options to personalize their journey. That trend led to the introduction of this new meal option.

The airline introduced pre-order meal options on short-haul flights in 2016 and they have proven popular. The pre-order options for short-haul SAS Go have grown to a choice of 11 meals and demand grew by 25% in 2017 when SAS served 120,000 meals. This year, SAS introduced pre-order meals on flights in Scandinavia and Europe that were at least 80 minutes long (down from 120 minutes prior).

SAS also sees pre-order as an effective way to better gauge demand for meals and avoid food waste.