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Emirates Raises Awareness of Endangered Species with New Amenity Kits in Partnership with United for Wildlife

Emirates is treating its Premium Economy and Economy Class customers on long-haul flights globally to new complimentary amenity kits. The design of the amenity kits is in partnership with United for Wildlife. Now available onboard, these kits highlight eight of the most endangered species on the planet.

New Emirates Premium Economy and Economy amenity kits developed with United for Wildlife. Source: Emirates
New Emirates Premium Economy and Economy amenity kits developed with United for Wildlife. Source: Emirates

Wildlife Preservation is a Priority for Emirates

Preserving wildlife and habitats is a core pillar of the Emirates Environmental Sustainability Framework. The new amenity kit range will highlight Emirates’ longstanding partnership with United for Wildlife. They reinforce the airline’s commitment to raising awareness about endangered species and preventing illegal trade of wildlife and wildlife products.

Importantly, the animals featured on the kit pouches and bookmarks are some of the most trafficked creatures in the world. They include the green sea turtle, African elephant, blue macaw, gorilla, hammerhead shark, lion, pangolin, and black rhino.

Organized Crime Driving Species to Extinction

United for Wildlife has shared some impactful statistics highlighting the issue’s magnitude. Globally, poachers kill 100 elephants daily. At current poaching rates, elephants could be extinct in the wild by 2025. According to the World Wildlife Fund, there are now only 27,000 rhinos in the wild. 500,000 of these beautiful animals roamed free at the beginning of the 20th century. Meanwhile, gentle pangolins are the most trafficked mammal in the world.

David Fein, Co-Chair of United for Wildlife, said: “The illegal wildlife trade is international organized crime that is driving many iconic species around the world towards extinction at an alarming rate. Airlines and other transport operators have a huge role to play in disrupting the traffickers’ supply chains. Emirates have consistently demonstrated leadership and commitment in tackling this global threat. We are delighted to see the new amenity kits from Emirates now onboard and hope that passengers find them informative and inspiring.”

The World Animal Foundation provides more insights into this illegal trade’s heartbreaking impact on wildlife.

How Emirates SkyCargo Tackles Illegal Wildlife Trade

Emirates is active in the fight against illegal wildlife trafficking and exploitation. As part of this commitment, the airline is a United for Wildlife Transport Taskforce member. Importantly, Emirates has zero tolerance towards the illegal trade of wildlife and wildlife products. Its freight arm, Emirates SkyCargo, has implemented a complete ban on hunting trophies of elephants, rhinoceros, lions, and tigers. In June 2023, Emirates reinforced its commitment to environmentally responsible practices. Emirates achieved the IATA Environmental Assessment (IEnvA) Stage One and the IEnvA Illegal Wildlife Trade module certifications.

Emirates Wildlife Amenity Kits are Reusable and Sustainable

The new amenity kits Emirates has introduced feature reusable pouches made from washable kraft paper. The pouches showcase unique artwork of animals printed with non-toxic soy-based ink. Inside the kit, you will find travel essentials crafted from materials that reduce the use of virgin plastic. The toothbrush materials combine wheat straw and plastic. The socks and eyeshades are made with recycled plastic, specifically rPET (recycled polyethylene terephthalate). In response to customer demand, Emirates will reintroduce earplugs into the kits by the end of the year.

About United for Wildlife 

United for Wildlife was founded in 2014 by Prince William and The Royal Foundation. Its mission is to prevent traffickers from transporting, financing, or profiting from illegal wildlife products. Critically, the organization achieves this goal by collaborating with the transport and finance sectors. Also, it partners with law enforcement and NGOs and shares information and best practices worldwide. Through these efforts, United for Wildlife effectively disrupts the global network of wildlife traffickers.

www.unitedforwildlife.org

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