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Turkish Airlines’ AnadoluJet Rebrands as AJet, Reveals New Livery

Turkish Airlines’ low-cost airline brand AnadoluJet will relaunch its services as AJet Air Transportation, offering low-cost flights starting at the end of March 2024.

AnadoluJet rebrands as AJet. The Airbus A321neo TC-LUC is the first aircraft to feature the new livery.

Turkish Airlines revealed the rebrand and a new livery during a special event at the Istanbul Sabiha Gökçen Airport Turkish Technic Hangar.

Turkish Airlines Chairman of the Board and the Executive Committee, Prof Dr Ahmet Bolat, said: “In line with our goals for the next ten years, we are proud to have started the establishment process of our AJet. The efforts and dedication we have put in for a long time have paid off, and we will introduce AJet to the skies with the summer schedule at the end of March 2024. We fully believe that AJet, with its new name, will become an important part of the low-cost aviation industry on a global scale.”

About AnadoluJet/AJet

AnadoluJet, a successful brand under Turkish Airlines, established in 2008, caters to Anatolia’s air transportation needs. Presently, it boasts a fleet of 85 aircraft and operates on a network of 41 domestic destinations with 74 routes and 48 international destinations with 90 routes. In total, AnadoluJet serves 89 destinations with 164 routes.

Since June 11, 2020, AnadoluJet has expanded its operations to include international flights. It offers direct flights from Istanbul Sabiha Gokcen Airport, Ankara Esenboga Airport, Antalya, Bodrum, and Dalaman. Operating with a team of experienced cabin and cockpit crew from Turkish Airlines, AnadoluJet has operated as the flagship carrier’s subsidiary.

AnadoluJet offers passengers a comfortable and affordable travel experience with complimentary snacks, baggage services, and car rental facilities. Embracing innovation, the brand enhances its service quality with offerings such as “Extra Seat Selection” and “Meal Selection” while keeping up with evolving technology.

By the end of March 2024, AnadoluJet will rebrand as AJet and launch its summer schedule. Continuing operations from Istanbul Sabiha Gökçen and Ankara Esenboğa Airports, the rebranded airline reinforces its commitment to sustainability through eco-friendly initiatives and innovative solutions.

Will the staffing and in-flight offering change with the rebrand? So far, we know that Turkish Airlines says AJet will continue to make air transportation more accessible and affordable. The company said it will focus on all-economy-class seating and streamlining services, providing affordable options to a wider customer base.

AnadoluJet’s Existing Fleet

B737-800Number of Aircraft40
Passenger Capacity189
B737-800Number of Aircraft5
Passenger Capacity186
B737-8 MAXNumber of Aircraft5
Passenger Capacity176
B737-8 MAXNumber of Aircraft5
Passenger Capacity189
A321 NEONumber of Aircraft9
Passenger Capacity211
A321 NEONumber of Aircraft4
Passenger Capacity240
A320Number of Aircraft6
Passenger Capacity180
A321Number of Aircraft7
Passenger Capacity220
A320 NEONumber of Aircraft4
Passenger Capacity186

A Simplified Rebranding Sets AJet Apart

The new AJet identity is significantly simpler than the airline’s previous AnadoluJet livery. Interestingly, the rebrand lost its association with the main Turkish Airlines brand. The Turkish Airlines logo appears in navy on the tail of AnadoluJet’s livery and has clear references to Turkish Airlines. Instead, a new “A” stylized logo graces the new AJet aircraft tail. No reference to Turkish Airlines appears on the new livery for AJet.

It is not unusual for low-cost brands owned by flagship carriers to have little to no reference to the original brand. Turkish Airlines certainly made an independent brand distinction with the transition to AJet. A small reference to AnadoluJet on the aft fuselage matches the new AJet font. The new color scheme is simple and welcoming.

Watch the New AJet Livery Being Painted

Turkish Technic, the maintenance division of Turkish Airlines, which repainted the AnadoluJet A321neo registration TC-LUC to the new AJet Livery, shared a video of the painting process on X (formerly Twitter).

Turkish Technic: Aircraft painting is more than a mere change in colour. It serves as a powerful means of communication. The colours and design represent the corporate identity of the airlines. Recently, AnadoluJet underwent a rebranding and now operates under the name AJet. We are honored to have been entrusted with the responsibility of handling their livery operations. We are excited to witness AJet’s ascent to new horizons with their new brand identity. May they soar to even greater heights than ever before! #TurkishTechnic #AJet

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