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Spafax Introduces BBC Maestro Courses On In-Flight Entertainment

Spafax adds BBC Maestro’s educational classes, taught by stars including Brian Cox, Billy Connolly, and Marco Pierre White, to its inflight content portfolio.

Spafax, a leader in inflight entertainment, has announced a new collaboration with BBC Maestro. Starting in January, Spafax will offer client airlines, including British Airways, the opportunity to provide their passengers exclusive access to a curated selection of BBC Maestro’s educational courses.

BBC Maestro is known for its subscription-based streaming platform, offering courses in various disciplines, from writing and cooking to acting and music production. The courses available through this partnership include classes from respected experts.

Spafax adds BBC Maestro courses to IFE content.

Passengers can learn from industry icons like Emmy-winning actor Brian Cox, stand-up comedian Sir Billy Connolly, chef Marco Pierre White, and author Jojo Moyes. These courses will be available to passengers without a BBC Maestro subscription.

Yvonne Crossley, Senior TV Acquisitions Manager at Spafax, commented: “We aim to do more than just entertain; Spafax has always set itself apart by its ability to expand horizons and add value to the inflight experience. Our partnership with BBC Maestro transforms how we engage with passengers, offering them opportunities for meaningful learning up in the air. We’re bringing a practical, enriching experience to our airline clients and their passengers, setting a new standard in inflight entertainment.” 

Spafax adapted BBC Maestro’s content for onboard and seatback inflight entertainment systems. The episodes are grouped into enjoyable half-hour segments to create a smooth and fun learning experience.

“BBC Maestro’s courses bring a distinctly British flavor to the inflight entertainment space, and our partnership with Spafax opens new horizons for learning while traveling,” said Spencer Gillman, Chief Strategy Officer at BBC Maestro. “Our bite-sized lessons feature world-class production values and can be consumed during a break between films or binged during long-haul flights. The collaboration with Spafax reflects our commitment to making our premium educational content accessible and enjoyable to a global audience.” 

Spafax aims to improve the onboard experience with creative and culturally enriching content. This latest partnership with Maestro shows their leadership in the inflight entertainment industry and their commitment to providing educational and enriching experiences across their airline network.

About Spafax Group   

Spafax is a travel media network dedicated to entertaining, informing, and inspiring travelers worldwide. They provide content technology and media assets to the world’s top airlines, offering a vast catalog of global movies, TV shows, audio, and games across all major entertainment markets. Their clients include Air Canada, British Airways, Emirates, Explora Hotels, jetBlue, LATAM, the Lufthansa Group, Singapore Airlines, Qatar Airways, and many others. With access to nearly a billion passengers and hundreds of touchpoints, Spafax offers brands a unique global outreach. Headquartered in London, they have over a dozen offices worldwide and are part of the WPP company.

About BBC Maestro 

BBC Maestro was launched in October 2020 and has been incredibly successful. The first four courses drew in over one million participants, with thousands enrolling to learn from their favorite Maestro. Whether you are a beginner or a passionate enthusiast, BBC Maestro lets you explore your interests from home and learn from the best. Each course is beautifully filmed in 4K and provides several hours of content, divided into 14 to 40 easy-to-digest lessons. Additionally, downloadable course notes are available, packed with tips and a breakdown of each lesson. The latest Maestri to join the platform include Steven Bartlett, Harlan Coben, and Bill Lawrence, among others.

BBC Maestro capitalizes on the growing trend of e-learning. Thanks to technological advancements, learning is no longer limited to traditional classrooms. In 2020, the popularity of online learning videos surged, with an estimated 200 million users worldwide. Furthermore, the global market for ‘Mass Open Online Courses’ will increase from $3.9 billion in 2018 to $20.8 billion by 2023.

BBC Maestro is a commercial platform developed and operated by Maestro Media Ltd under license from BBC Studios Distribution Ltd. BBC is a trademark of the British Broadcasting Corporation and is used under license.

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