Korean Air has unveiled a groundbreaking inflight safety video featuring virtual human flight attendants. This innovative concept aims to connect with their diverse customer base and enhance passenger engagement.
The video showcases Rina, a virtual human flight attendant, and the virtual girl group MAVE. They provide safety instructions in a visually stunning “Korean Air Safety Lounge” designed with airplane motifs.
This pioneering initiative by Korean Air emphasizes the importance of inflight safety and offers passengers a unique and immersive experience.
The video will debut on all flights from January 4th. It is also available on Korean Air’s official YouTube Channel (@koreanair). It covers essential safety guidelines such as storing carry-on luggage, fastening seatbelts, smoking regulations, emergency procedures, and more.
“This will become a great example of the synergy created between the aviation industry and digital technology. We intend to change perceptions of inflight safety videos with these new ideas and make them more relatable and engaging for passengers,” said a Korean Air representative.
Virtual Humans Taking Off
In making its new cabin safety video, Korean Air was inspired by metaverse trends and the rise of virtual stars.
- Netmarble FNC’s Metaverse Entertainment introduced Rina, a virtual human, in January 2022. Utilizing cutting-edge 4D technology, Rina replicates facial expressions and movements by capturing subtle facial data. As a virtual influencer, Rina has rapidly gained popularity among Gen Z as a digital creator through social media and short platform content. Additionally, Rina has become a prominent figure in various famous brand advertisements.
- In January 2023, MAVE, a virtual girl group comprising four members, debuted with the single album “PANDORA’s BOX.” Their debut track “PANDORA” has amassed an impressive 45 million streams on Spotify and garnered 30 million music video views. The group consists of leader and main vocalist Siu, lead vocalist Zena, main rapper and dancer Tyra, and dancer and rapper Marty.