Technology and Artificial Intelligence (AI) are set to be key topics at this year’s Taste of Travel theatre during the World Travel Catering & Onboard Services Expo (WTCE). The event, in collaboration with Onboard Hospitality and sponsored by En Route, will feature a panel of experts discussing the potential impacts of technology on the onboard industry over three days.
WTCE Taste Of Travel Theatre Program
Tackling Fraudulent Transactions With Tech

On May 28th, a panel discussion at a conference will discuss the challenges airlines face with fraudulent transactions, which can cost airlines up to 5% of their income. The panel will explore strategies to mitigate these issues through online payment verifications and enabling sales of high-value items with advanced connectivity solutions.
Feature experts:
- Maryann Simson, Director, Jetway Communications,
- Job Heimerikx, CEO, AirFi
- Raluca Ioana Avram, Anti-Fraud and Investigations Manager, Wizz Air
- Manuel Hübschmann, Retail Director, Retail inMotion
- Livia Vité, CCO, Perseuss
Advances In In-flight Retail and Meal Pre-Ordering Services

At WTCE’s Taste of Travel, industry leaders worldwide will discuss innovative strategies for enhancing inflight retail and pre-ordering services for future travelers.
This session will feature:
- Joe Harvey, Business Development Manager, Deli Lites
- Thorunn Gudmundsdottir, Purchasing & Logistics Manager Icelandair,
- Salim Hazif, Managing Director, Food Folk,
- Brett Hooyerink, Director of Sales & Culinary, McGuire & Associates, and Co-Chairman of the IFSA Innovation Committee
- Paul Bilham, VP Sales, Omnevo
The Role Of AI In Driving Change For The Passenger Experience
AI is becoming a significant driver of innovation and transformation as we progress through the changing fields of aviation, hospitality, and tourism. On Tuesday afternoon, a panel will take to the stage to question whether AI catalyzes positive change.
- Lance Hayward, Founder of Hayward Partnership,
- Max Pillong, Director of AI and data Analytics at Lufthansa Industry Solutions
- Jon Harwood, VP of Retail at dnata Catering,
Continuing the discussion around AI, Vimal Kumar Rai, Managing Partner, Commercial Excellence Partners, will derive inspiration from AI-led transformation in other industries, which could inspire use cases for the inflight domain. He will answer the question: Will AI really transform the Inflight Customer Experience?
Located in Hall A1 at the Hamburg Messe from 28-30 May 2024, Taste of Travel Theatre will host educational sessions, including live cooking demonstrations and tasting opportunities. Registered visitors and exhibitors are free to attend all sessions.