This campaign goes straight to the heart of why Cathay exists as a premium travel lifestyle brand – a brand that aims to enable us to live the premium travel lifestyle, every day. Since our beginnings, Cathay has always been about forward progress. Restlessness is in our DNA. This campaign…
LOT Polish Airlines has launched a fresh and emotionally resonant brand campaign aptly titled “It’s Who You Travel With.” Orchestrated by GREY Group Poland, the campaign underpins the deep-rooted values and heritage of LOT Polish Airlines while accentuating the significance of multi-generational brand experiences.
As announced during the 2023 APEX/IFSA Awards ceremony, Scandinavian Airlines (SAS) has secured a five-star airline rating in the Global Airlines category of the 2024 APEX ratings. This achievement underscores the airline’s commitment to providing a top-tier air travel experience. Let’s delve into the details of this accolade and what…
Who were the standout awardees this year? What airlines earned the coveted five star and world class ratings? Let’s delve into the highlights of the September 21, 2023 ceremony, held during the APEX/IFSA Global EXPO in Long Beach, California.
We have another exciting development for transatlantic travel. Barcelona-based low-cost long-haul airline LEVEL announced that it is extending its wings by launching new flights between Barcelona and Miami.
JetBlue has expanded its Amsterdam service with daily nonstop flights between Boston Logan International Airport (BOS) and Amsterdam Airport Schiphol (AMS). This addition comes on the heels of the successful launch of the airline’s New York to Amsterdam service on August 29.
In partnership with its digital media agency, Brainlabs, Icelandair has leveraged Scibids, a global leader in artificial intelligence (AI) for digital marketing, to supercharge its programmatic ad campaigns. The outcome? A 10-fold improvement in ROI and a 70% reduction in cost per booking.
Emirates has cemented its relationship with Beirut Basketball Club, endorsing a three-year sponsorship deal. This strategic alliance demonstrates Emirates’ dedication to basketball in Lebanon and connects with ardent basketball fans throughout the region.
Replacing 30 conventional hide drums with 14 advanced super drums, Muirhead can now process larger batches with significant enhancements in environmental footprint.
Spafax, the pioneer in inflight entertainment, raises the bar by unveiling its latest creation. The company debuts Spafax AdConnect at the APEX Expo 2023. This game-changing platform is positioned as the future’s go-to marketplace for advertising agencies to streamline purchasing digital inventory directly from airlines. Optimized Ad Buying Experience with…
