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Emirates Teams Up with Beirut Basketball Club in a Major Multi-Year Sponsorship

Emirates has cemented its relationship with Beirut Basketball Club, endorsing a three-year sponsorship deal. This strategic alliance demonstrates Emirates’ dedication to basketball in Lebanon and connects with ardent basketball fans throughout the region.

Emirates commits to supporting Men’s, Women’s and U-18 teams, helping to further develop basketball in Lebanon*
Emirates commits to supporting Men’s, Women’s, and U-18 teams, helping to further develop basketball in Lebanon. Source: Emirates

Highlights of the Partnership:

  • Comprehensive Support: Emirates supports Lebanon’s Men’s, Women’s, and U-18 basketball teams as Official Airline.
  • Jersey Sponsorship: The players will don jerseys emblazoned with the ‘Emirates Fly Better’ logo, symbolizing the brand’s support.
  • Special Launch Event: Both entities inaugurated their collaboration with a media event on a jointly branded basketball court, where the Beirut Basketball Club practices and hosts matches.

What the Sponsorship Entails:

Emirates, as part of the deal, will enjoy:

  • Prime placement of the ‘Emirates Fly Better’ logo on jerseys.
  • Branding across digital and static courts during Men’s and Women’s matches.
  • Extensive exposure on television and broadcasting channels.
  • Digital and social media promotion rights on the Club’s platforms.
  • Player access and allocated game tickets for every match.

An Exciting Time for Beirut Basketball Club

Tamador Kouatly, Emirates’ Regional Manager Levant, expressed the brand’s enthusiasm and stated, “As the Official Airline and jersey sponsor of the Beirut Basketball Club, Emirates solidifies its relationship and commitment to Lebanon and the passionate fans of the game. We look forward to an exciting time for the team as it heads abroad to play in many regional and international tournaments and the start of its season, as they proudly wear their ‘Emirates Fly Better’ emblazoned jerseys. We also aim to jointly inspire young people at the club to realize their full potential and support their journey. Emirates has a long history of sponsoring basketball, starting with the UAE and Lebanese Basketball Associations and Clubs, and we’re ready to work side-by-side with the team and its players to help boost the sport of basketball in the region and support grassroots activities to grow the prospects of young, talented athletes.”

Nadim Hakim, the President of the Beirut Basketball Club, expressed gratitude. “The Beirut Basketball Club is tremendously proud to have Emirates Airline, led by His Highness Sheikh Ahmed bin Saeed Al Maktoum, its Chairman and Chief Executive,  as our main sponsor for the next three seasons.  It is a great honor for a Lebanese club to partner with a global leader in sports like Emirates, and their support demonstrates our shared objective of positively impacting the communities we serve and providing opportunities for talented youth to fulfill their potential.”

Achievements and Prospects:

The Men’s team is set to participate in numerous local and regional tournaments, such as the Lebanese Basketball League and the Dubai International Tournament. They secured the Men’s Lebanese League Championship title in 2022 and have been honored as Lebanese Cup Champions.

The Women’s team, with three consecutive wins at the Arab Women’s Club Championship, will compete in the Lebanese Basketball League.

Fostering the Future of Basketball:

In line with the commitment to youth and talent, Emirates will also champion the U-18 and academy teams. This initiative aims to encourage budding talents across Lebanon.

Established in 2016, the Beirut Basketball Club’s primary objective is to encourage inclusion amongst Lebanese sports aficionados. The partnership between Emirates and the Club isn’t new; the airline sponsored the Club during its stint at the Dubai International Tournament on several occasions.

A Rich Legacy of Support:

Having been an ardent supporter of basketball since 1991, Emirates has a rich history of partnerships, including its association with the UAE Basketball Association and the Dubai International Basketball Championship sponsorship for nearly three decades. Moreover, teams sponsored by Emirates have clinched the International Basketball Championship title a commendable seven times.

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