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Sitting Comfortably

The Business Class Seat You’ll Insist On Flying Won A Spark Design Award

    f you haven’t toured the Waterfront Seat yet, this is a good time to sit up and get excited.

    This futuristic and smart business class seat–developed through a collaboration between Panasonic Avionics, TEAGUE, Formation Design and B/E Aerospace–has been recognised with a Gold Spark design award for its innovation and future-vision.

    SAS Business class seat with Hästens bedding. Source: SAS

    SAS Launches New Los Angeles Route

    SAS launches its first flight from Stockholm to Los Angeles today as part of the airline’s investment in long-haul expansion.

    The new route will introduce daily service from Arlanda to L.A., with an outbound flight SK939 departing Stockholm at 9:50 am and landing in LA at 12:15. The return flight SK940 departs L.A. at 2:15 and arrives to Stockholm, Arlanda at 10:00 am.

    The Passenger-Friendly Way this Independent Designer Would Approach Vertical Cabins

    I’ve written about Olivier Grégoire’s proposal for a vertical cabin design previously on Skift.
    He first approached me in December of last year with a unique concept to make vertical cabin design work around a passenger needs for space and privacy during long haul flights.

    Grégoire has since sent me a link to a video he produced which illustrates more clearly how the design would work. He proposes the cabin concept for the A350 aircraft.

    Week of the Superseat: What Will the Reign of the New Throne Bring?

    As mentioned last week, and first revealed by Aircraft Interiors International Magazine, Emirates Airline is finally ready to make its move on revolutionising the passenger experience and it’s obviously taken its time to come up with a whopper of a wallop. But what does it mean for the industry going forward? Is it really a game changer?

    Falling into the new seat category which AII has appropriately dubbed ‘super business class’, Emirates says the design of the new Business Class seat is “inspired by the interior of a modern sports car, captured in the diamond stick pattern of a light grey full leather cover, ergonomically designed headrest, and its sleek overall look and feel.”

    Airlines: Don’t Hazard Brand Survival by Betting on Sow’s Ear Cabin Divides

    There is an urgent need in the industry for airlines to reconsider their cabin strategy, beyond antiquated class divides and to offer a truly differentiated product, tailored to the needs of modern passengers, according to their traveler profile and preferred in-flight activities.

    This special-insights report covers the why, how, when, and for whom of one facet of this differentiation: the true Premium Economy product.

    It will take about 15 minutes of your life to read it, but I tried to make it well worth your time. 

    Read More »Airlines: Don’t Hazard Brand Survival by Betting on Sow’s Ear Cabin Divides

    Get to Know the Author of Jetliner Cabins, Which Covers Aircraft Interiors from ‘A’ to ‘Suite’

    Jetliner Cabins e-Book App This is a must-read for industry professionals, industry watchers and anyone interested in the history of aircraft interiors, its evolution and its promise. It features insights from leading experts in the field and is chock-full of wonderful pictures. The eBook is available as both an iOS app and an Android App.

    A Class Above

    The best way to have perspective on the very subjective topic of aircraft interiors design is to read the only authoritative book written on the subject, which features facts on the developments in onboard products  from the 70s right up to today.

    Read More »Get to Know the Author of Jetliner Cabins, Which Covers Aircraft Interiors from ‘A’ to ‘Suite’