Icelandair Achieves 10x ROI on Programmatic Ad Spend with Brainlabs and Scibids AI Digital Marketing
In partnership with its digital media agency, Brainlabs, Icelandair has leveraged Scibids, a global leader in artificial intelligence (AI) for digital marketing, to supercharge its programmatic ad campaigns. The outcome? A 10-fold improvement in ROI and a 70% reduction in cost per booking.