British Airways Partners with Made For Drink Snacks, Celebrating the Best of UK Craft Food and Drink Scene
In a tasty move, British Airways has chosen Made For Drink snacks as part of its commitment to championing the UK’s thriving craft food and drink industry. This collaboration marks a significant milestone for both companies, solidifying their shared values of quality and authenticity, embracing British heritage.
Made For Drink, known for its exceptional range of snacks stocked in top-notch delis, supermarkets, hotels, and pubs, could not fully explore a partnership with British Airways due to the unforeseen challenges posed by the COVID-19 pandemic in 2020. However, this exciting new alliance allows them to reignite their ambitions and cater to discerning travelers.
As Made for Drink’s founder, Dan Featherstone explains: “To get our hospitality & travel profile back to where we left it in 2020 has been a burning ambition for the team for some time now! Ultimately, it was worth the wait because our NEW improved short haul arrangement (covering all flights of 8 hours and under out of Heathrow & Gatwick—circa 3,000 flights a week) means British Airways will be throwing its weight, not only behind our flagship Chorizo Thins but 3 English Heritage lines (Baron Bigod, Dorset Sea Salt & Malt Vinegar & Sea Salt), raising invaluable awareness for a sublime Suffolk brie, hand-harvested salt from Chesil beach but most important of all urgent conservation funds for English Heritage’s extensive 400 site estate.”
The collaboration between British Airways and Made For Drink is a synergy between two brands dedicated to offering unforgettable experiences and showcasing British craftsmanship. Get ready to embark on a tantalizing journey of flavor and indulgence with Made For Drink snacks onboard British Airways flights.
Made for Drink Snack Selection on British Airways Flights
- Baron Bigod Cheese & Onion Crisps (35g)
- Dorset Sea Salt Crisps (35g)
- Malt Vinegar & Sea Salt Crisps (35g)
- Chorizo Thins (18g)
Above all else, Made for Drink prides itself on its unswerving commitment to best-in-class ingredients and English artisanal prowess.
“The fact that British Airways saw us as the perfect foodie union to underpin its pledge to our Island’s thriving craft food & drink scene is beyond incredible,” Featherstone says.
In addition to British Airways, in recent weeks, Made for Drinks has secured wins with The Royal Albert Hall, The Mandarin Oriental, and the Dorchester’s Minibars.