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World’s First: JAL Joins Global Sustainable Tourism Council

JAL became the world’s first airline group to join the Global Sustainable Tourism Council (GSTC).

Japan Airlines (JAL) has achieved a remarkable milestone by becoming the first airline group in the world to join the Global Sustainable Tourism Council (GSTC) on September 1, 2023. The GSTC is an internationally recognized organization that sets and regulates global standards for sustainable travel and tourism, known as the GSTC Criteria. JAL’s membership was officially acknowledged during a visit to their headquarters on September 29, where Randy Durband, CEO of GSTC, presented them with their membership certificate.

Randy Durband, CEO of GSTC, commented, “We welcome Japan Airlines as a member of the GSTC, their commitment to sustainability is reflected in their actions, with an ESG Strategy as its topmost company plan. JAL Group is not just a world-class airline but they own tour operators and have a stake in a hotel operator. Japan Airlines is flying towards a sustainable tomorrow and we’re delighted that GSTC is part of their journey.”

Expertise in Sustainable Tourism

JAL’s partnership with the GSTC provides the airline with invaluable expertise in sustainable tourism. It also grants access to a vast global network. By joining forces with the GSTC, JAL will actively promote initiatives for sustainable tourism that benefit all their customers.

Being a part of the GSTC will allow JAL to participate in crucial decision-making processes. It will open doors to network and collaborate with tourism-related government agencies, corporations, and municipalities worldwide. In return, JAL will use the knowledge gained from the GSTC to raise awareness about sustainable tourism. The airline will work both within Japan’s tourism industry and throughout various destinations.

JAL’s primary objective is to promote sustainable tourism by developing sustainable tourism products. In this way, the airline helps increase the number of visitors to different parts of Japan. Additionally, JAL supports accommodation facilities and tourist attractions in obtaining the necessary certification. Furthermore, JAL plans to expedite its ESG strategy. The airline will create products aligning with the GSTC Criteria and expand its range of solution services. Ultimately, JAL aims to establish a sustainable society and future where everyone can repeatedly enjoy safe and reassuring trips.

About the Global Sustainable Tourism Council (GSTC)

The Global Sustainable Tourism Council (GSTC®) manages the GSTC Criteria, the global standards for sustainable travel and tourism. It acts as an international body assuring sustainable tourism certification in three key subsectors of tourism: hotels/accommodations, tour operators/agencies, and destinations.

To learn more about JAL Group Actions to Achieve the SDGs visit:

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