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British Airways Reveals New Seats And More In £7 Billion Upgrade

A new website, mobile app, new seats, and free onboard messaging are some of the initiatives British Airways has unveiled as part of its £7Bn Transformation Plan.

British Airways is embarking on a £7 billion transformation plan, as Chairman and CEO Sean Doyle revealed during the airline’s ‘In the Skies’ event. The strategy focuses on enhancing customer experience, updating IT systems, boosting employee pride, prioritizing sustainability, and improving punctuality.

British Airways unveils new seats for short-haul Euro Traveller and Club Europe.
British Airways unveils new seats for short-haul Euro Traveller and Club Europe.
  • Implementing over 600 modernization efforts as part of a £7 billion company transformation.
  • Investment extends to all business facets, including a new website and mobile app.
  • Introduction of complimentary onboard messaging services.
  • Upgrades to seating on short-haul flights and the launch of a new First-class suite.
  • Advanced AI and machine learning technologies aim to ensure timely flight departures.
  • Creation of 350 new positions at Heathrow Airport.
  • Deployment of the first Microsoft Connected Teams ground-to-air customer care system.
  • Network expansion with the return of two favored Asia destinations in October and November.
  • Investment in a new Dubai lounge and updates to Lagos, Seattle, Heathrow, and Edinburgh lounges.

New British Airways Cabins and Seats

British Airways is introducing new cabin interiors and seating for its short-haul Euro Traveller and Club Europe classes on eight new Airbus A320neo and A321neo aircraft starting in May. The design encapsulates a contemporary British style and was created in collaboration with top British suppliers. Passengers can also look forward to more overhead storage space with the addition of extra-large luggage bins.

Club Europe is reintroducing custom leather trays for center seats and outfitting all seats with USB-A and USB-C backrest-mounted charging ports delivering 60W of power. Likewise, Euro Traveller seats will have USB-A and USB-C charging ports but with a lower power output of 15W.

British Airways Investing in First

British Airways is set to unveil a new exclusive First suite for their A380 aircraft, marking the only First Class service between the UK and US. This is anticipated to roll out from the end of 2025 into early 2026 during the airline’s refurbishment.

“We’re on a journey to a better BA for our people and for our customers, underpinned by a transformation programme that will see us invest £7bn over the next two years to revolutionise our business,” Sean Doyle, British Airways’ Chairman and CEO, said. “We’re going to take delivery of new aircraft, introduce new cabins, elevate our customer care, focus on operational performance and address our environmental impact by reducing our emissions and creating a culture of sustainability. We’re also heavily investing in the development of a new website and app and are laser-focused on transforming our business and fixing any pain points for our customers.”

New and App

British Airways is revamping its digital experience by introducing a new website and mobile app to provide users with more personalized options. Now in BETA testing, the updated platforms allow customers to manage and modify their travel plans online, reducing the need to contact customer service. The initial updates are expected to be launched by the end of the year.

Enhanced WiFi for British Airways Customers

British Airways is set to offer its Executive Club Members free messaging via the airline’s WiFi on all WiFi-enabled aircraft starting April 3. This complimentary service is expected to be fully implemented within two weeks of its launch.

British Airways offers a free messaging pass to its Executive Club members, allowing them to use text-only services like WhatsApp, iMessage, Facebook Messenger, and Teams Chat during flights. WiFi is available on all Gatwick fleet and over 80% of the Heathrow fleet, with plans to reach 100% by the end of 2025. The free messaging service will be accessible for the entire flight duration on a single device once members log into their accounts. Non-members have the option to sign up during the flight or beforehand to use the service.

Additionally, the airline has partnered with Microsoft to introduce an inflight customer care solution that enables cabin crew to communicate with ground teams and address any issues in real-time during flights. This service is operational on more than 300 flights daily.

BA Applies Technology For Operational Improvements

British Airways is investing £100m in machine learning and AI technology to enhance its operations, from bookings to baggage handling. These innovations aim to minimize delays and improve decision-making with real-time data analytics. Implementing new systems and processes has already led to more punctual departures. Additionally, the airline is creating 350 new jobs at Heathrow to elevate customer service and is investing in modern equipment. Moreover, a significant £750m investment is allocated to upgrade its IT infrastructure by migrating 700 systems and numerous servers to the cloud within the next year.

New BA Lounge Design Concept Debuts in Dubai

British Airways is excited to open a new, larger lounge at Dubai Airport later this year, showcasing its latest lounge design concept. This development precedes the opening of another lounge in Miami, set for 2025. The Dubai lounge will replace the current one, providing more space and amenities. Additionally, the airline has refreshed lounges in Lagos and Seattle, recently renovated Heathrow Terminals 5 and 3, and renovated Edinburgh.

BA Announces New Routes

British Airways is resuming its services to Asia, with flights from London to Bangkok starting in October and to Kuala Lumpur in November. The airline will offer daily flights to Kuala Lumpur using a 787-9 aircraft and three weekly flights to Bangkok on a 777-200ER. British Airways is also recommencing flights to Abu Dhabi on April 20, launching flights to Agadir in Morocco on March 31, and expanding its network to include Izmir in Turkey on May 18.

New BA Heathrow To Kuala Lumpur Flights

The airline has scheduled daily flights from London Heathrow to Kuala Lumpur (LHR-KUL) starting November 10. They will operate on a 4-cabin 787-9 Dreamliner aircraft with the following configuration: 8 First, 42 Club, 39 World Traveller Plus, and 127 World Traveller.

Kuala Lumpur International Airport (KUL) from London Heathrow (LHR)All times are local 
Route Flight number Departing Arriving Date Days in Operation Aircraft 
LHR – KULBA3320:4517:30+110/11/241,2,3,4,5,6,7787-9
KUL – LHRBA3423:2005:35+111/11/241,2,3,4,5,6,7787-9

Return flights from London Heathrow (LHR) to Kuala Lumpur International Airport (KUL) per person start at:

  • First £4,000
  • Club World £3,200
  • World Traveller Plus £1,338
  • World Traveller £620

British Airways Holidays offers a special deal to experience the excitement of Kuala Lumpur. The airline offers a special deal to stay four nights at the 3.5-star Hilton Garden Inn Kuala Lumpur Jalan Tuanku Abdul Rahman No. Prices start from £679 per person. This package includes round-trip economy flights from London Heathrow, a 23kg checked bag, and accommodation. Travel dates are available from 1 to 30 November 2024. Travelers must book by 13 March 2024. To reserve your spot, visit British Airways online or call 0344 493 0787.

BA’s New Gatwick to Bangkok Route

British Airways has scheduled flights from London Gatwick to Bangkok (LGW-BKK) to operate thrice weekly starting October 28. They will fly on a 3-cabin Boeing 777-200ER aircraft with the following configuration: 32 Club, 48 World Traveller Plus, and 252 World Traveller.

Suvarnabhumi Airport (BKK) from London Gatwick (LGW)  All times are local. This is a winter-only route.
Route Flight number Departing Arriving Date Days in OperationAircraft 
LGW – BKKBA223121:0015:55+128/10/20241,4 and 6777-200ER
BKK – LGWBA223022:5505:30+129/10/20242,5 and 7777-200ER

Return fares from London Gatwick (LGW) to Suvarnabhumi Airport (BKK) per person start at:

  • Club World: £3,257
  • World Traveller Plus: £1,297
  • World Traveller: £699

British Airways Holidays offers a city break package to Bangkok. It includes a four-night stay at the 4* JC KEVIN Sathorn Bangkok Hotel, priced from £779 per person. This deal is valid for travel from November 1 to November 30, 2024. The package includes return economy flights from London Gatwick Airport, one 23kg checked bag per person, and hotel accommodation. Booking is available until March 13, 2024. To reserve, visit British Airways or call 0344 493 0787.

British Airways Holidays Extends Double Tier Points

British Airways Holidays has announced the extension of its double-tier points promotion for Executive Club Members. Members can now earn double-tier points on flights included in package holidays until 30 June 2025. The promotion will also be retroactively applied to qualifying customers who have already booked travel within the new extended period. For more details, visit

BA Boosts Sustainability

British Airways is actively working towards sustainability through its BA Better World program, which emphasizes its commitment to environmental and social responsibility and good governance. The airline aims to reach net zero carbon emissions by 2050. Recently, IAG, its parent company, has purchased a significant sustainable aviation fuel (SAF) from Twelve, a producer of an advanced form of SAF known as e-SAF. This eco-friendly fuel is made from CO2, water, and renewable energy and could cut greenhouse gas emissions by up to 90% compared to traditional jet fuel. IAG, which includes British Airways, aims to scale its SAF usage to 10% by 2030 and is the first in Europe to secure such an e-SAF agreement.

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