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British Airways Celebrates 10-Year Austin Anniversary With Unique BBQ Feast

British Airways is celebrating the tenth anniversary of its London to Austin route. To mark this milestone, the airline has partnered with Austin’s renowned barbecue joint, Franklin Barbecue, to produce limited edition bottles of their Original BBQ sauce.

Video: British Airways celebrates 10 years of flying to Austin with BA-B-Q sauce.

Customers will enjoy the airline’s Austin-themed menu on flights between Austin and London from 1 to 31 March 2024.

The airline will gift limited edition 5 oz bottles of Franklin Barbecue’s Original BBQ sauce to customers flying from Austin to London Heathrow in Club World throughout March (subject to availability).

“We’re excited to celebrate a decade of connecting Austin and London,” said Calum Laming, British Airways’ Chief Customer Officer. “At British Airways we’re committed to providing an exceptional and original experience for our customers and we’re always looking for new ways to do that. Bringing the flavours of Austin to the skies with this special menu is one way of us celebrating this remarkable city and expressing gratitude for the support we’ve received over the past 10 years. And we can’t wait for customers to enjoy our limited edition bottles of Franklin Barbecue’s Original BBQ sauce.”

British Airways marks 10 years of flights to Austin with BA-B-Q sauce.
Franklin Barbecue original BA-B-Q Sauce marks British Airways 10th anniversary of flights to Austin, TX.

Austin 10th Anniversary In-Flight Menu

Throughout March, Club World and World Traveller Plus passengers can savor a distinctive beef brisket dish on their Austin to London flights with British Airways. This dish is a nod to Texas barbecue traditions and features lightly smoked beef brisket. It comes with sweet corn pudding, a gently spiced bean stew, and a refreshing vegetable slaw with pickled cucumber and red onion.

British Airways offers an enticing smoky chicken barbecue dish for World Traveler passengers. This meal includes a hearty serving of rice and beans.

The menu was curated by British Airways’ Executive Chef Mark Brega. He drew inspiration from a visit to Austin and witnessed pitmaster Aaron Franklin’s culinary mastery.

“Franklin Barbecue is a legendary establishment in Austin,” Mark commented. “Known for its long lines and mouthwatering brisket, it has earned a reputation as one of the best barbecue joints in the world. We are always looking for culinary inspiration in the cities we fly, so it was a delight to meet Aaron Franklin and learn from his passion and expertise and share Franklin Barbecue’s Original BBQ sauce with our customers.”

“We had such a good time hosting Mark and the team from British Airways,” said Aaron Franklin. “It’s an honor to help represent Austin as we celebrate ten years of a straight-shot between these two great cities, and all kinds of fun to share this special sauce with British Airways travelers!”

British Airways Flights to Austin

British Airways connects 26 US cities with London, launching its Austin service on March 3, 2014. The airline’s state-of-the-art A350 aircraft — showcasing the Club Suite business class cabin — flies the Austin route daily.

Austin has become a favorite for travelers flying for business or pleasure. The city offers a dynamic mix of industries, a welcoming vibe, premier live music, and a barbecue culture that’s second to none. It also boasts unique flavors and vibrant community events.


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