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JetBlue Aircraft near a hangar.

JetBlue’s Q2: Highlights and Response from TWU

    JetBlue has showcased impressive financial performance by recording unprecedented quarterly revenues while maintaining a firm grip on cost control. TWU continues to object to Spirit acquisition.

    JetBlue Makes the Caribbean Even Fresher

      JetBlue has announced that it will add its Mint cabin service to new Caribbean destinations.

      Mint cabins offer private suites, a fully-­flat bed (JetBlue is the only U.S. airline offering lie-flat seating on its regular service to the Caribbean), and 15-­inch flat screen In-Flight Entertainment (IFE) screen with on-demand entertainment.

      During the flight, Mint passengers are offered a signature cocktail, a tapas-­style menu, fresh espresso from an in-flight cappuccino machine, dessert from Blue Marble and Mah­ze­ Dahr Bakery. For personal comfort, the airline offers passengers Birchbox amenity kits.

      JetBlue VC Backs Predictive Analytics Firm FLYR

        JetBlue’s new Venture Capital firm JetBlue Technology Ventures has made its first pick of startups by backing FLYR, which uses machine learning and predictive analytics to predict airfares trends and air travel demand.

        The start-up founded in 2013, helps flyers work around complex airline dynamic airfares models plotting possible changes in airfare and helping airlines predict customer demand and missed revenue streams.

        Airlines: Don’t Hazard Brand Survival by Betting on Sow’s Ear Cabin Divides

        There is an urgent need in the industry for airlines to reconsider their cabin strategy, beyond antiquated class divides and to offer a truly differentiated product, tailored to the needs of modern passengers, according to their traveler profile and preferred in-flight activities.

        This special-insights report covers the why, how, when, and for whom of one facet of this differentiation: the true Premium Economy product.

        It will take about 15 minutes of your life to read it, but I tried to make it well worth your time. 

        Read More »Airlines: Don’t Hazard Brand Survival by Betting on Sow’s Ear Cabin Divides