Air France is not just an airline. It is a lifestyle brand. Over the years, it has become synonymous with style, elegance, and exceptional French craftsmanship. Air France further cements its status this season with an exclusive 90th-anniversary collection showcased at the renowned Galeries Lafayette. Let’s take a deeper look…
Are you a ‘Coug’ or a ‘Dawg’? Alaska Airlines has something exciting in store regardless of which university you root for in Washington. This fall, Alaska Airlines unveils two new liveries to honor Washington State University (WSU) and the University of Washington (UW). They take college pride sky-high and elevate…
This campaign goes straight to the heart of why Cathay exists as a premium travel lifestyle brand – a brand that aims to enable us to live the premium travel lifestyle, every day. Since our beginnings, Cathay has always been about forward progress. Restlessness is in our DNA. This campaign…
LOT Polish Airlines has launched a fresh and emotionally resonant brand campaign aptly titled “It’s Who You Travel With.” Orchestrated by GREY Group Poland, the campaign underpins the deep-rooted values and heritage of LOT Polish Airlines while accentuating the significance of multi-generational brand experiences.
In partnership with its digital media agency, Brainlabs, Icelandair has leveraged Scibids, a global leader in artificial intelligence (AI) for digital marketing, to supercharge its programmatic ad campaigns. The outcome? A 10-fold improvement in ROI and a 70% reduction in cost per booking.
Emirates has cemented its relationship with Beirut Basketball Club, endorsing a three-year sponsorship deal. This strategic alliance demonstrates Emirates’ dedication to basketball in Lebanon and connects with ardent basketball fans throughout the region.
In an exhilarating turn of events for global travelers, Finnair has joined the Finnish natural cosmetics company SEES, aiming to add pleasing notes to the in-flight and lounge experience. The new Finnair scent partnership, launched in June, weaves a tale of fragrance memories to accompany passengers through their journey.
Etihad Airways introduces Bollywood’s glittering jewel, Katrina Kaif, as its new Brand Ambassador. With Kaif on board, this partnership sets the stage for a heightened brand presence in India, especially in the backdrop of Etihad’s increasing emphasis on the Indian market.
Korean Air and Delta hold promotional events to celebrate the fifth anniversary of their joint venture.
As the Official Worldwide Partner of Rugby World Cup 2023 (RWC 2023), Emirates has released an intriguing and playful video for its kickoff campaign.
