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Airline Industry News, Trends, Analysis

Smart Branding

The_Barcelona_Street_Project_-_The_Sneakairs_-_A_new_way_to_travel_in_Europe_by_easyJet
#Airlines#Puttin' on Airs#Smart Branding

easyJet Reboots Wearables Made For Walking

Smart Low-Cost carrier easyJet has been investing in high-tech branding, with a focus on wearable technology including LED staff uniforms and a proposal for a new sustainable aircraft.

The airline’s latest Sneakairs Barcelona Street project has a unique and refreshing lifestyle branding twist; creating a product that is both far out and immediately useful.

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#Aircraft Interiors#Airline Passenger Experience#Airlines#Sitting Comfortably#Smart Branding#The Flight Fantastic

Week of the Superseat: What Will the Reign of the New Throne Bring?

As mentioned last week, and first revealed by Aircraft Interiors International Magazine, Emirates Airline is finally ready to make its move on revolutionising the passenger experience and it’s obviously taken its time to come up with a whopper of a wallop. But what does it mean for the industry going forward? Is it really a game changer?

Falling into the new seat category which AII has appropriately dubbed ‘super business class’, Emirates says the design of the new Business Class seat is “inspired by the interior of a modern sports car, captured in the diamond stick pattern of a light grey full leather cover, ergonomically designed headrest, and its sleek overall look and feel.”

#Airline Passenger Experience#Smart Branding#The Flight Fantastic

Airlines: Don’t Slip Up. Show Passengers Your Soft Side

Passengers obsess over the little things.

Inflight amenity kits are popular. (People also want the dish on inflight meals too, but we’ll leave food for another time.)

Take the flying experience comments of Julie Zeveloff of Business Insider who recently compared her long-haul business class flying experiences between Delta and Emirates.

While Zeveloff had a lot of good things to say about both airlines, one slight disappointment really seemed to tip the scales: slippers, or the absence thereof.