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Smart Branding

Gotta LUV It! Southwest Airlines Upgrades Cabins and Uniforms

  • 10 min read

Southwest Airlines Upgrades Planes for Enhanced Comfort and Style Southwest Airlines is redefining flight comfort by refreshing the interiors of its planes, including new, ergonomically designed RECARO seats and a stylish uniform refresh for the crew. Known for its friendly service and value, Southwest is stepping up its game with… 

Air India Enhances Passenger Experience With Luxe Soft Touches

  • 5 min read

Air India’s Revolutionary Upgrade: Luxurious In-Flight Enhancements Set for 2024 Air India reveals new amenities to enhance the passenger experience on international routes. Starting in mid-2024, travelers can expect luxurious enhancements when the airline’s Airbus A350-900 begins international service. Air India Readies Its A350 for 2024 Takeoff: A Game-Changer in… 

Discover Airlines Brand Rollout Advances According to Plan

  • 3 min read

Everything according to plan: This is how the rollout of Discover Airlines‘ new brand identity is progressing By Christmas, approximately one-third of the fleet will showcase the new paint scheme, a significant milestone in the brand transformation. The crew has also received new uniform accessories, marking another major step in… 

Turkish Airlines’ AnadoluJet Rebrands as AJet, Reveals New Livery

  • 5 min read

Turkish Airlines’ low-cost airline brand AnadoluJet will relaunch its services as AJet Air Transportation, offering low-cost flights starting at the end of March 2024. Turkish Airlines revealed the rebrand and a new livery during a special event at the Istanbul Sabiha Gökçen Airport Turkish Technic Hangar. Turkish Airlines Chairman of… 

Penelope Cruz Emirates Game Changer first class

Emirates Shares BTS of Campaign with Ambassador Penélope Cruz

  • 4 min read

Emirates Airlines and Penélope Cruz recently collaborated on an exciting advertising campaign that has captivated audiences worldwide. This campaign, which features Emirates brand ambassador Cruz experiencing the luxurious amenities of Emirates First and Business Class, has garnered attention for its unique behind-the-scenes production. In a special video released by Emirates,… 

Air France: 90 Years of Posters As Destination Inspiration

  • 4 min read

Air France‘s rich history is intertwined with a captivating collection of over 1,500 posters masterfully crafted by renowned artists. These posters have been pivotal in conveying the airline’s expansive global reach. Often adorned with abstract motifs, these artworks beckon travelers to adventure in distant lands. From its inception, Air France… 

A Closer Look at AEGEAN’s Dazzling Neo-era Uniforms

  • 3 min read

Renowned Greek brands collaborate to create AEGEAN’s fresh brand image. Greek airline AEGEAN has recently undergone a complete rebranding effort called Neo-era. As part of this transformation, the airline has partnered with the esteemed fashion brand Zeus+Δione to design its new uniforms. The creative direction of Marios Schwab was instrumental… 

SWISS Announces Partnership with Thjnk Creative Agency Starting 2024

  • 3 min read

Swiss International Air Lines (SWISS) has announced a partnership with the Thjnk creative agency beginning in 2024. The Zurich-based creative agency was selected following an extensive and competitive process, showcasing its ability to meet SWISS’s requirements and expectations.