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Smart Branding

How Airlines Can Profit from Facebook IQ’s Loyalty Study

    This month, Facebook IQ published a new loyalty study entitled ‘Love in a Time of Infinite Choice’ which reveals the strong advantage airlines have over hotels and other non-travel services and retailers to differentiate themselves, build loyalty, and reap profits.

    The results show that airlines could win over more consumers if they stopped commoditising themselves, find their market, and build brand fans with quality product and services.

    More Airline Food You’ll Want to Make at Home

      Readers will recall that Hawaiian Airlines’ cooking show offers great quick recipes, and cooking tips from local chefs, for when you’d rather be at the beach. But if you’re dreaming of Napoli, hungry for risotto, and have always wanted to make the perfect Cannolo, the Alitalia food channel has you covered.

      Smart Set: Etihad Runs with Choos at New York Fashion Week

      If Choos are shoes you’d fly miles in, you’re going to love this one.

      Etihad Airways has positioned itself as a luxury lifestyle brand–which just happens to fly planes. A partnership with Jimmy Choo to mark the shoe designer’s 20th anniversary celebration during New York Fashion Week is the airline’s latest saunter down that runway.

      Alitalia Campaign Vivi, Ama, Vola

      Memories Are Made Of This: Alitalia Gets Branding ‘Al Dente’ With New Campaign

      Alitalia has revealed its new “Made Of Italy” campaign, a sensory journey through all the richness of Italy delivered exclusively by the airline.

      The television spot premiered at the Nazionale Spazio Eventi in Rome, where Alitalia also held a special runway show revealing its new crew uniform collection, and a press conference reporting on its progress.

      The emotive commercial is an inspiring tour of everything Italy can offer visitors, and also reflects the flagship airline’s renewed vitality and optimism for the future.

      EXCLUSIVE Alitalia New Uniforms Runway Show Rome

      Made Of Italy: Alitalia Struts Eleganza With New Crew Uniforms in Rome

      I was privileged to be invited by Alitalia to witness the launch of the airline’s new Made Of Italy campaign, and the reveal of a new collection of uniforms for cabin crew and ground crew, designed exclusively for Alitalia by Milan-based Italian haute couturier Ettore Bilotta.

      Alitalia did not let the runway down on its big day in Rome. The airline displayed energy, creativity, passion, and, frankly, quite bit of well-deserved pride in its roots.

      So. Many. Outfits!


      easyJet Reboots Wearables Made For Walking

        Smart Low-Cost carrier easyJet has been investing in high-tech branding, with a focus on wearable technology including LED staff uniforms and a proposal for a new sustainable aircraft.

        The airline’s latest Sneakairs Barcelona Street project has a unique and refreshing lifestyle branding twist; creating a product that is both far out and immediately useful.

        ‘Walken’ Around Will Get You Flying Sooner on Qantas

        Qantas Airlines is running a new promotion encouraging customers to get more active, featuring Christopher Walken as the official spokesperson.

        Customers can earn Qantas Points by joining the airline’s new Qantas Assure medical policy, downloading the Qantas Assure App paired with a wearable, and meet physical activity targets. The new promotion is a collaboration with the Australian National Heart Foundation

        Week of the Superseat: What Will the Reign of the New Throne Bring?

        As mentioned last week, and first revealed by Aircraft Interiors International Magazine, Emirates Airline is finally ready to make its move on revolutionising the passenger experience and it’s obviously taken its time to come up with a whopper of a wallop. But what does it mean for the industry going forward? Is it really a game changer?

        Falling into the new seat category which AII has appropriately dubbed ‘super business class’, Emirates says the design of the new Business Class seat is “inspired by the interior of a modern sports car, captured in the diamond stick pattern of a light grey full leather cover, ergonomically designed headrest, and its sleek overall look and feel.”

        Iberia Plus Loyalty Campaign “Seismillones” Honoured

          Iberia’s Iberia Plus loyalty campaign “Seismillones” (six million) card received special honours at the Flightglobal/Global Flight Loyalty Awards 2016 in Bangkok.

          Air New Zealand and Finnair also recognised during the Loyalty 2016 awards.

          Airlines: Don’t Slip Up. Show Passengers Your Soft Side

          Passengers obsess over the little things.

          Inflight amenity kits are popular. (People also want the dish on inflight meals too, but we’ll leave food for another time.)

          Take the flying experience comments of Julie Zeveloff of Business Insider who recently compared her long-haul business class flying experiences between Delta and Emirates.

          While Zeveloff had a lot of good things to say about both airlines, one slight disappointment really seemed to tip the scales: slippers, or the absence thereof.

          KLM Proves You Don’t Have to Be in Iceland to Promote Local

          The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.

          To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.