Airlines affected by the electronics ban are not sitting idle. They have come up with clever ways to reassure passengers that they can still enjoy their flight, with or without laptops.
Alaska Airlines will scrap the Virgin America brand and, instead, re-bake itself to offer a new product and fresh attitude. Is it enough?
Love is complicated. Ryanair’s App isn’t. Neither are Ryanair’s low fares.
That’s the core message of Ryanair’s quirky Valentine’s Day commercial released on Friday.
Simple. Fun. Effective.
A detailed case study of easyJet’s personalisation strategy for its 2015 20th anniversary campaign, shows that it proved very successful for the airline both in relationship building and in bookings.
The airline is the official sponsor of fashion shows around the world and has strutted its style from Berlin to Lakme to Sydney to New York to London and finally Milan.
In a quintessentially Pacific Northwest way (think Voodoo Donuts), Alaska Airlines has made the case for its newly blended brand with the official close of its Virgin America acquisition. The magic, they argue, is in the whole.
Air Seoul, the new South Korean low-cost carrier based at Seoul Incheon International Airport, has launched its operations using SITA’s Horizon Passenger Management and Distribution systems.
JetBlue celebrated the re-opening of its Palm Springs service with a special Time Travel Agency experience this Friday and revealed its new retro livery aircraft, “What’s Old Is Blue Again.”
This month, Facebook IQ published a new loyalty study entitled ‘Love in a Time of Infinite Choice’ which reveals the strong advantage airlines have over hotels and other non-travel services and retailers to differentiate themselves, build loyalty, and reap profits.
The results show that airlines could win over more consumers if they stopped commoditising themselves, find their market, and build brand fans with quality product and services.
Delta became the latest, and the largest airline, to partner with Airbnb—and is snug enough to share the duvet.
Readers will recall that Hawaiian Airlines’ cooking show offers great quick recipes, and cooking tips from local chefs, for when you’d rather be at the beach. But if you’re dreaming of Napoli, hungry for risotto, and have always wanted to make the perfect Cannolo, the Alitalia food channel has you covered.
AbFab First Class amenities are here: “It’s a Lacroix, darling!”
Etihad Airways expands its fashion lifestyle branding with new First Class amnetiy kits from the design house of Christian Lacroix, filled with goodies from pioneering Hungarian skincare brand Omorovicza.
If Choos are shoes you’d fly miles in, you’re going to love this one.
Etihad Airways has positioned itself as a luxury lifestyle brand–which just happens to fly planes. A partnership with Jimmy Choo to mark the shoe designer’s 20th anniversary celebration during New York Fashion Week is the airline’s latest saunter down that runway.
Virgin America has dropped a big surprise on fans with the release (to BETA) of a new airline app which puts a very fresh spin… Read More »Virgin America’s New App Proves It Is NOT Done Innovating
Southwest Airlines has revealed new crew uniforms and new cabin interiors for the 737-800 as part of its updated Heart brand. The airline first introduced… Read More »I ❤️SWA: Southwest Reveals New LUV-able ‘Software’
Alitalia has revealed its new “Made Of Italy” campaign, a sensory journey through all the richness of Italy delivered exclusively by the airline.
The television spot premiered at the Nazionale Spazio Eventi in Rome, where Alitalia also held a special runway show revealing its new crew uniform collection, and a press conference reporting on its progress.
The emotive commercial is an inspiring tour of everything Italy can offer visitors, and also reflects the flagship airline’s renewed vitality and optimism for the future.
I was privileged to be invited by Alitalia to witness the launch of the airline’s new Made Of Italy campaign, and the reveal of a new collection of uniforms for cabin crew and ground crew, designed exclusively for Alitalia by Milan-based Italian haute couturier Ettore Bilotta.
Alitalia did not let the runway down on its big day in Rome. The airline displayed energy, creativity, passion, and, frankly, quite bit of well-deserved pride in its roots.
So. Many. Outfits!
Smart Low-Cost carrier easyJet has been investing in high-tech branding, with a focus on wearable technology including LED staff uniforms and a proposal for a new sustainable aircraft.
The airline’s latest Sneakairs Barcelona Street project has a unique and refreshing lifestyle branding twist; creating a product that is both far out and immediately useful.
JetBlue has partnered with Arianna Huffington to promote good sleeping habits, but the airline is hardly snoozing.
Qantas Airlines is running a new promotion encouraging customers to get more active, featuring Christopher Walken as the official spokesperson.
Customers can earn Qantas Points by joining the airline’s new Qantas Assure medical policy, downloading the Qantas Assure App paired with a wearable, and meet physical activity targets. The new promotion is a collaboration with the Australian National Heart Foundation
Packed #PaxEx Future Trends Program at @aix_expo Hamburg
JetStar Group, Qantas Airlines’ low-cost division, has launched a new film franchise partnership with DreamWorks’ Kung Fu Panda 3 with the reveal of a new… Read More »JetStar Delivers Plenty of Panda Power With New Kung Fu Panda Livery
As mentioned last week, and first revealed by Aircraft Interiors International Magazine, Emirates Airline is finally ready to make its move on revolutionising the passenger experience and it’s obviously taken its time to come up with a whopper of a wallop. But what does it mean for the industry going forward? Is it really a game changer?
Falling into the new seat category which AII has appropriately dubbed ‘super business class’, Emirates says the design of the new Business Class seat is “inspired by the interior of a modern sports car, captured in the diamond stick pattern of a light grey full leather cover, ergonomically designed headrest, and its sleek overall look and feel.”
Iberia’s Iberia Plus loyalty campaign “Seismillones” (six million) card received special honours at the Flightglobal/Global Flight Loyalty Awards 2016 in Bangkok.
Air New Zealand and Finnair also recognised during the Loyalty 2016 awards.
Finnair and Helsinki Airport are heating up fashion with a very special runway show, on the heels of its popular Match Made in HEL. This… Read More »Finnair and Finavia Fuel Hot Fashion in HEL
Passengers obsess over the little things.
Inflight amenity kits are popular. (People also want the dish on inflight meals too, but we’ll leave food for another time.)
Take the flying experience comments of Julie Zeveloff of Business Insider who recently compared her long-haul business class flying experiences between Delta and Emirates.
While Zeveloff had a lot of good things to say about both airlines, one slight disappointment really seemed to tip the scales: slippers, or the absence thereof.
The idea is to help passengers whose lay-overs exceed six hours to get out and about for a bit of fresh air and local flavour with people of common interests.
To manage the program—without delayed flights waiting for lost explorers—KLM has introduced a dedicated Layover with a Local app which will match passengers with local guides who register with KLM to participate. Guides are picked based on language skills and common social interests.
Finnair has opened up a new in-flight shopping concept by introducing a Wi-Fi Makia shop on its A350 planes. The new shopping experience offers passengers onboard A350 aircraft to buy… Read More »Caution Shopaholics: Finnair Just Amped-Up In-Flight Retail on A350 with Wi-Fi Makia Clothing Shop
Nice Côte d’Azur airport has applied SITA’s beacons and Common Use Beacon Registry technology services to support a new multifunctional app which will give travellers personalised suggestions on activities, concessionaire… Read More »SITA and Nice Airport Just Made Travel Nicer with Beacon-Powered Shopper-Friendly App
Like nearly everyone else on the planet connected to the internet (actually nearly 33 Million out of over 3 Billion, but who’s doing the maths?),… Read More »How S7 Helped OK Go Make Maybe the Best Safety Video in the History of Ever
