In collaboration with Empire State Development, JetBlue celebrated the unveiling of the rebranded Skywalk at JFK Airport’s Terminal 5 in New York. Funded by Empire State Development, the Skywalk renovation is part of the state’s effort to improve the traveler experience.
The Skywalk connects passengers to various forms of transport. It links parking garages, AirTrain services, and the NYC metro area to JetBlue’s operations at JFK. It showcases JetBlue’s visual identity, offering travel tips and insights about New York State. This effort exemplifies JetBlue’s commitment as New York’s Hometown Airline and its partnership with Empire State Development and The Port Authority of New York and New Jersey. The project was made possible through a collective endeavor with Prophet and Jack Morton teams.
JetBlue’s government and airport affairs VP, Jeff Goodell, highlighted the partnership with Empire State Development. The two companies aim to market New York as an exciting and varied destination. “By investing in this innovative and refreshed Skywalk at JFK’s Terminal 5, we aim to ensure that the many JetBlue customers who utilize this vital pedestrian connection recognize New York as a destination worth experiencing,” Goodell said.
JetBlue and Empire State Development have collaborated to promote New York State and New York City as top travel destinations. Their partnership has produced notable efforts like a joint logo with the famous “I Love New York” campaign in 2010. JetBlue also introduced the ‘I Heart BLUE York’ special livery aircraft in 2011, showcasing its strong relationship with New York.
American Airlines Debuts U.S. Soccer Amenity Kits for FIFA World Cup 2026
American Airlines is celebrating the FIFA World Cup 2026 with limited-edition U.S. Soccer-themed ame…
Read More
Air France Opens Beach On The Croisette For Cannes Film Festival
Air France is partnering with the Cannes Film Festival for the 44th consecutive year, proudly announ…
Read More
Turkish Airlines Scores José Mourinho For Latest UEFA Champions Sponsor Campaign
Turkish Airlines, the official sponsor of the UEFA Champions League, has partnered with renowned foo…
Read More
SAS Debuts AI-Campaign For Malmö Eurovision
SAS is launching a new AI-generated campaign as Europe focuses on Sweden and Malmö Eurovision 2024 t…
Read More
Iberia Opens New Experience Space In Heart Of Madrid’s Gran Vía
The Espacio Iberia is set in an 1100sqm space, distributed over two floors, located at Gran Vía 48. …
Read More
Air France Launches Striking New Paris 2024 Olympics Campaign
Air France has kicked off a new advertising campaign. This campaign showcases France as a welcoming …
Read More
A Look Back At Air Tahiti Nui’s Iconic Tattoo Livery
This week, the world celebrated World Tattoo Day, so it seemed appropriate to look back at Air Tahit…
Read More
JetBlue, Empire State Development Debut New JFK Terminal 5 Skywalk
In collaboration with Empire State Development, JetBlue celebrated the unveiling of the rebranded Sk…
Read More
